The Fractional CXO
Instead of calling it consulting, I think about engaging with companies as a "fractional CXO." I provide the input of a seasoned executive without the commitment of adding a full time person to your team. However, this won’t be a symbolic engagement. I’ll be hands on, working with your team on high impact projects and helping to make key decisions. Usually, I'll work with your team on a specific project but will also be available as a sounding board and will think of your company as my own. That means being an evangelist, making connections to strategic customers and partners, and helping with recruiting and other intros where appropriate.
Areas of Expertise:
Go-to-market and competitive positioning
Marketing organizational strategy
General business strategy
Digital, technical, and growth marketing
Customer acquisition
Attribution and analytics
Sales, customer success & support strategies
CEO leadership mentorship
Pricing & packaging
Building high velocity lead engines
Positioning, storytelling and brand building
Thought leaderships, content and PR strategies
Marketing tech stack
Sales enablement
International strategy
Creating and maintaining culture